How long do you like your jacket to be?
How long do you like your sleeves to be?
What color fabric do you like?
... ...
When a stylist asks customers these questions, some customers answer, "You are professionals, you can do it yourself." Many stylists really do it themselves, and when the clothes are finally made, the customers are picky.
In fact, it is only valuable to discuss professional issues when both parties are professional. For customers, when it comes to customization, stylists are professional, but how do stylists reflect their professionalism? What is professionalism in the eyes of customers?
Different perspectives will definitely lead to different understandings of "professionalism". From the perspective of customers, the professionalism of a stylist may include the following 5 points:
1. Knowledgeable
Being knowledgeable means understanding the professional knowledge needed in the industry. For example, if the person who measures the customer's body cannot find the right position and does not understand the basic knowledge such as size addition and special body correction, it is difficult to win the trust of consumers.
From the perspective of customers, the first thing they choose is the style of the clothes, followed by the details. Some classic clothing styles include Tuxedo, Blazer, Chesterfield, Trench, etc. Some well-known ready-to-wear brand features, clothing characteristics, and differences are also important for stylists to know.
Guide customers to discuss topics they are good at. For professional parts that customers are not familiar with, stylists can avoid too much explanation and communication with customers. In addition to prolonging the transaction time, it will bring troubles to subsequent delivery.
2. Profundity
Profundity means knowing the facts and the reasons. Recommending styles, fabrics, craftsmanship details, etc. to customers must be reasonable and well-founded. Know why this design is recommended, what are the considerations, and what are the practices of other consumers, so as to eliminate the doubts in the hearts of customers.
After the style is determined, in addition to being able to recommend different materials according to the customer's demand for the style, such as gabardine, serge, tweed, etc., it is best to explain the reason for recommending this fabric, which is seasonal, moderately thin, windproof, and anti-static.
3. Reasonable solution
Customers want practical solutions, not theoretically feasible solutions. When customers throw out the problem, the stylist should be able to tell customers what problems the clothes they are preparing to make actually solve.
For example, if customers buy finished suits, the sleeves may be too long or the waist may be too large. Many problems will appear when trying on the number and sample clothes for the first time. Communicate with customers and finally determine the scope of correction. Under the premise of the factory's existing version, it is relatively easy to make up for the defects.
4. Have a designer's mindset
Whether the person in charge of reception in the stylist is a clothing major or a design major, they must be very professional. The receptionist's aesthetics can be different from that of the customer but must have their own system.
Having your own aesthetics does not mean being stubborn. If you are not sure about your professional level, you only need to guide and make objective pros and cons evaluations of the customer's choice and let the customer make their own judgment.
If the customer sees that the person who is responsible for receiving them in the stylistis wavering, how can they expect the stylist to make any exciting works?
5. Clear expression ability
No matter which of the above items, it needs to be expressed clearly. It is easier to convince people by expressing professionalism in easy-to-understand language.
This also involves the problem of adaptability. For consumers, customization is unknown. For customization, the needs of consumers are also the same. Being able to learn continuously and solve customer problems in an adaptable way is also a manifestation of professionalism.
Considering the problem from the perspective of the customer, of course, I hope that the stylist can help me to achieve "utility maximization" and hope that the customized products are worthy of the money I paid, and this depends on the products finally delivered to the customer.
In conclusion, products come first. Good products will strengthen the professional image of the customization shop in the customers' minds. If the product is a mess, the previous "professionalism" will become empty talk and become even more annoying.
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